Fresh Pod teams up with Scotland's Go Greener campaign
Published: 22 May 2009
Norwich based company Fresh Pod has teamed up with the Scottish Government's Go Greener campaign to promote the reduction of food waste at home, in businesses and in schools.
Fresh Pod is particularly proud to be working with the Go Greener campaign due to a shared commitment to reducing the UK's environmental impact. The campaign aims to encourage Scots to make a series of small changes to their everyday lives in order to reduce their effect on global warming. Those wanting to make a positive impact to the environment are encouraged to take 10 steps to tackle climate change, including reducing and recycling household waste and purchasing more seasonal, unpackaged products. Fresh Pod is keen to share that message, as placing a pod in a fridge and fruit bowl is another small but highly effective change with positive environmental and economic results. Certainly, the reduction of food waste is particularly important at a time in which an average household throws away between £15,000 and £24,000 worth of food in a lifetime, two thirds of which is estimated to be fruit and vegetables.
By placing a Fresh Pod in the fridge and fruit bowl, brown apples, wrinkly peppers and soft cucumbers become problems of the past! Fresh Pod extends the life of fruit and vegetables by up to four times using a completely safe and natural process, reducing waste for a healthier environment. The pod works by absorbing ethylene gas which causes fresh produce to age and ripen, giving you fresh fruit and vegetables for much longer. The Fresh Pod sachets also have the added benefit of killing bacteria, viruses, fungi and moulds often found in fridges.
Through Fresh Pod's partnership with Go Greener, over 100 people have already pledged to take the steps towards following a greener lifestyle, with many more expected to follow. The message has and continues to be successfully promoted across the Scottish press, television and across the web.
To find out more about the Go Greener campaign and for the chance to win a Fresh Pod visit www.infoscotland.com/gogreener