Brassicas backed by European Union funding
Published: 7 Jun 2014
The Brassica Growers Association (BGA) is the only UK organisation to receive funding from a European Union budget of 23 million for the promotion of agricultural products in the EU and third countries.
It is one of 20 programmes granted the exclusive funding, which will be used to continue running the successful Love Your Greens campaign - the consumer facing educational campaign promoting Brassica crops.
The announcement follows on from the BGA securing HDC (Horticulture Development Company) funding last year in order to support the three-year programme targeting parents and children. The additional money will also allow for an expansion of the campaign. Initial funding came from contributions made by members of the BGA, which was matched by the HDC, and further fund-matched by the EU.
The funding application and campaign; developed by Marketing Agency The Little Big Voice, is now reaching the end of its first year, with achievements including the launch of a brand new website and media partnerships targeting parents and children. Activities planned for the second year of the campaign include the distribution of tens of thousands of free seed packs to schools, community projects and families in order to educate children on the origins of their food. There will also be a recipe book for students.
Matthew Rawson, Chairman of the Brassica Growers Association, commented:
"We're thrilled to have been selected to receive this additional funding from the European Union, particularly as we were the only successful UK bid. The scheme applies to all agriculture and horticulture sectors, not just fresh produce, so we're very lucky to have been selected as one of the beneficiaries.
The Love Your Greens campaign has seen an incredible response and we're really pleased with the impact it has had so far. We aim to make it bigger and better over the next two years, with a really exciting programme of activities still to come."
Courtesy of Fresh Plaza