Co-op's UK apples in 'more stores than other retailers' bid
Published: 10 Oct 2014
The Co-operative Food is planning to sell Red Tractor-approved British apples in more stores than any other retailer this season.
Carla Mills, fruit buyer at The Co-operative Food said: "This year's bumper crop of great quality fruit will help us to showcase some of the traditional favourites much loved by our customers. Traditional British varieties such as Discovery, Galmac, Early Windsor, Red Windsor, Spartan, Worcester, Wellant, Cameo, Scrumptious, Egremont Russet, Red Pippin, and Red Falstaff will all be sold in our Co-operative Dessert Apple pack, and will change variety as the season progresses.
"With their unique flavour and perfumed scent, many of the older British varieties are now hard to come by, and their short season should be celebrated, and enjoyed whilst available. These varieties will join classic favourites Cox and Gala, Braeburn and of course Bramley.
She added: "We want to show our support to our British apple growers whilst giving customers a great range of British apples and pears to choose from."
Tesco sold more English apples and pears in 2013-14 than any other retailer, according to an independent industry league table.
Courtesy of Fresh Produce Journal.