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Families warm to frozen foods: Supermarkets see increased sales as thousands try to save money

Published: 19 Jul 2012



Families are buying more frozen and dried food at the supermarket to cut waste and save money, the Bank of England have reported. 
 
A report, based on information from the Bank's agents around the country, highlights the tactics used by millions as they try to cope with the first double-dip recession since the 1970s. 
 
It said families are 'ever more focused on obtaining value for money', with many having already switched to discount shops and cheaper food. 
 
'As well as trading down to cheaper products, [households are] increasingly switching away from fresh goods to dried and frozen products, to minimise waste,' the Bank report added. 
 
However, with Fresh Pod, families can still enjoy fresh produce and cut huge chunks of the estimated £680 a year that the average household currently throws away in wasted produce.

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