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Lidl passes four million meal milestone in food waste redistribution initiative

Published: 1 Nov 2019

Lidl passes four million meal milestone in food waste redistribution initiative

Lidl has redistributed the equivalent of more than four million meals since 2017, the German supermarket chain revealed today, as it announced plans to donate a further 250,000 meals to community groups before Christmas 2019. 
 
The giveaway is part of Lidl's Feed It Back initiative, which aims to slash food waste across the retailer's supply chain, targeting a 25 per cent reduction per store by the end of 2020. 
 
Launched in 2017, Feed It Back has redistributed more than 1,800 tonnes of surplus food among more than 1,500 organisations, the firm announced today, providing the equivalent of 4.3 million meals. 
 
This winter, the firm is partnering with the charitable platform Neighbourly to give away a further 250,000 meals between 6 November and 25 December. Community projects interested in being involved can visit www.Neighbourly.com/FeedItBack to register, the firm said. 
 
"We're proud to work with Neighbourly, the food redistribution organisation connecting our stores with over 1,500 local charities, food banks and community groups who make good use of surplus food," said Christian H√§rtnagel, CEO at Lidl GB. "This way, as well as cutting down on food waste, we're able to support the important work these groups are doing for the people who need it most - particularly around Christmas time." 
 
The UN Food and Agriculture Organisation estimates that around a third of the food humanity produces each year ends up as waste. The environmental consequences are huge: were it a country, food waste would be the third largest emitter in the world.  
 
Within the UK, 240,000 tonnes of food is wasted by UK supermarkets every year, according to figures from waste charity Wrap.


Further Information

For further information, please visit https://www.businessgreen.com/bg/news/3083285/lidl-passes-four-million-meal-milestone-in-food-waste-redistribution-initiative

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