Local Flavours - Delivered to You
Published: 9 Nov 2016
Following a successful fourth year of Local Flavours, the team behind the effort to get local food and drink on the shelves and menus of buyers from across the UK are launching a new initiative, to get consumers thinking about where food and drink comes from.
In September, Local Flavours attracted over 1,000 buyers and 100 producers to meet and do business. Tens of thousands of pounds of business has been done through the event over the past four years. It has also got many local products manufactured in the region on the shelves and menus of many large national organisations, as well as plenty more on local menus and retail shelves.
Having created and grown the annual trade event to become the biggest of its kind in the region, the organisers - The Lively Crew (TLC), have grown a reputation with food and drink producers as well as many businesses and local councils to deliver sustainable activity which benefits the local economy, and in many ways, winning the trust and respect of all those involved.
With this trust TLC has had many requests from food and drink producers in the local area to explore other channels to market under the "Local Flavours" brand.
Local Flavours - Delivered to You.
Educating consumers on the benefits of buying locally produced food and drink is high on the agenda. Traceability and food security is very much part of that. Keeping spend in the local economy will benefit producers and the wider business community.
Launching in November at South Norfolk Council's office, Local Flavours "Delivered to You" is a deliver to your desk service aimed at councils and larger businesses or clusters of businesses in the Eastern region. Aimed at employees of large organisations, this unique service will give producers many opportunities to reach potential consumers who may for one reason or another not have considered seeking out local produce or not have had the time to do so (never leave their desk at lunchtime).
As a collective force local producers will get their produce in front of potential customers and away from the distraction of retailer's shelves, where they often compete with many major national brands.
However, this is only a monthly service into a business or organisation, moving forward Local Flavours "Delivered to You" aims to point consumers to outlets locally where they can pick up promoted food and drink, in between monthly drops to their desks, supporting retailers such as the East of England Co-op, Roy's and Jarrolds, to name a few who actively stock and support locally produced food and drink.
Once a month a catalogue and order form will land on the desk or on the computer screen of employees working for organisations participating in the scheme. Orders will be collected and delivered a week later to the office.
A Local Flavours market stall will set up on delivery day where employees who participate in the delivery scheme will pick up recipe ideas, be introduced to seasonal offerings and enjoy regular sampling and other food and drink related activity. All aimed at the continuing education of getting over the benefits of buying (even if only a jar of jam every month) and keeping the pound in the local economy.
South Norfolk Council are working with The Lively Crew to get the latest scheme off the ground. South Norfolk Council have been a sponsor and supporter of Local Flavours, the annual trade event since it began in 2013. Subsidising stand space for businesses based in the district so even the smallest start up producer can experience and participate in meeting national buyers (some as big as Tesco and Morrison's) and in a supportive and less intimidating environment, which is often the case if visiting a national head office.
Local Flavours "Delivered to You" aims to grow the service through other councils, organisations and businesses over the coming months and quite quickly.
Councillor Clayton Hudson, South Norfolk cabinet member for Stronger Communities and Leisure said, "The Council is pleased to be able to support Local Flavours and our excellent, local food and drink producers. Delivered to You makes it even easier to buy great quality, locally produced food and drink, helping the local economy and helping the environment by cutting food miles."
Valerie Watson-Brown, Director of TLC Local Flavours "Delivered to You" is a great opportunity to get local producer recognised on their doorstep and to educate consumers on the many benefits of spending money within the local community. We have a fantastic range of food and drink produced locally and this latest Local Flavours initiative will go way above any other activity to date to promote producers and as a collective".
"It is possible because councils and local businesses can see a clear benefit to the local economy and in measurable terms and where else will consumers get such an opportunity to sample such fine produce without the need to even leave their workspace".
Any business or organisation interested in participating in the scheme should contact Faye Bullard, telephone 01603 702374 or email firstname.lastname@example.org