Slim my waste, feed my face
Published: 11 Mar 2020
Decorate your food waste bin with a face - then feed it all your food waste and share your ace face pictures on social media with the hashtags #Slimmywaste #FeedmyfaceSWP
Rolling out in coming weeks, Slim My Waste, Feed My Face will see thousands of rubbish and food waste bins transformed into colourful eye-catching reminders to recycle every scrap of food waste.
Slim My Waste, Feed My Face teams will give every household's rubbish bin a bright yellow tape measure round it its middle, a "no food waste" notice on top, and deliver each home an information pack on why food recycling is so important.
Fun stickers in each Slim My Waste pack means every resident from the young to the young at heart can decorate their bin to give it a great new face and powerful personality as a happy "feed my face" hint about recycling all waste food. And do share the pictures on social media with #FeedMyFaceSWP; your ace face could win free eco-goodies.
Slim My Waste, Feed My Face has already proved a big hit in Bristol in a campaign created by Bristol Waste Company, which saw a jump in food waste recycling, while earlier, less colourful food campaigns by Somerset Waste Partnership (SWP) were also a success.
No amount is too small - recycling six tea bags produces enough electricity to boil a kettle for another cuppa.
And big savings are possible; if every scrap of Somerset's food waste was recycled, it would save almost £1 million a year to fund other vital local services.
Most people in Somerset recycle their food waste, far more than the national average, perhaps because the county pioneered weekly food waste collections more than a decade ago.
There is still plenty more to do as the average Somerset rubbish bin still has too much food waste, which is the worst material to be sent to costly and wasteful landfill, especially as it decays to produce powerful climate change gases.
For about half the cost of landfill, all food waste can be recycled in Somerset by the anaerobic digestion plant near Bridgwater into electricity to power homes and nutrient-rich farm compost to grow more food.
All food waste - raw, cooked, fresh or "off", meat, fish, fruit or veg, pasta, cereal, bread and all plate scrapings - can be recycled every week, wrapped in newspaper or tied in compostable bags.
While Somerset families recycle a lot, any food in rubbish bins is a very costly waste of a valuable resource. This campaign will have a big impact, recycling thousands of tonnes of food waste, reducing carbon emissions and saving hundreds of thousands of pounds.
For further information, please visit https://www.somersetwaste.gov.uk/slider/slimmywaste/